Recent statistics show that Botox is more popular than ever among those under the age of 30.

The prescription medicine is injected into the skin to make wrinkles and lines less noticeable. So, why are young people — who don’t even have wrinkles yet — getting the procedure?

According to Norman M. Rowe, MD, of Rowe Plastic Surgery in New York, Botox has become an anti-aging trend for millennials.

“Millennials make up approximately 15 percent of patients seeking botox, fillers and laser treatments for cosmetic reasons. That translates into over 750,000 treatments a year in the U.S. alone,” Norman M. Rowe, MD, of high-end Rowe Plastic Surgery in New York told New York Smash.


Meanwhile, the American Society of Plastic Surgeons recorded the highest number of Botox injections to date among 20-to-29-year-olds in a 2014 report.

Here are five interesting things about the Botox trend for young people, according to Dr. Rowe:

1. Injections are the new anti-aging trend for young people.

According to Rowe, younger patients generally address anti-aging treatments as opposed to wrinkle treatments. Areas mainly treated include the area between the eyes, the forehead and the corner of the eyes.

This trend has been on the increase for the past 2-3 years. I feel it’s due to the 20-somethings realizing that they need to address aging issues sooner rather than later,” Rowe said.

2. It can delay the onset of wrinkles with continued use. 

While some experts have argued this point, Rowe says that Botox has the ability to prevent and delay signs of aging. For this reason, young people are getting injected to preserve their youthfulness.

Botox was originally market in the early 1980’s as a treatment for people with c strabismus (crossed eyes) and severe neck muscle spasms. It was only after treating doctors notices that then injected around the eye it also treated wrinkles, that it became the cosmetic miracle drug that we know it today. Botox not only diminishes wrinkles that a patient may have, but it has a preventative effect as well. Meaning, it can delay the onset of wrinkles if used faithfully. This is the benefit that younger patients will see, it prevents them from need more aggressive anti-aging treatments at an earlier age. There really is no reason why a younger person would not want to try botox to prevent wrinkles other than the time requirements to visit your local board certified plastic surgeon,” Rowe said.

3. It’s known to be safe. 

For young people getting Botox injections, Rowe said there are no known side effects or potential for damage.

4.  You may get hooked after doing it once. 

The effects of Botox generally last 5-6 months for preventative treatments. There is no adverse effect on the skin when the effect wears off, Rowe told us.

Patients are treated for wrinkle prevention every six months. They can get it once, but why bother? It’s more about a long-term plan as opposed to a one-time thing,” Rowe said.

5. However, it’s pricey. 

Generally, the cost is $350-$450 per session.


Image credit: Gennadiy Poznyakov / 123RF Stock Photo.