Before and After Cadiveu Hair Plastic Surgery Straightening Hair

Before and After: Plástica dos Fios (Hair Plastic Surgery) Express treatment to eliminate frizz , add shine and protect the hair for up to six weeks. Prices range from $100 – $250 depending on the salon.

If you dream of having frizz-free, super smooth, straight hair for weeks or months without harsh chemical treatments, here’s some great news.

Known for its use of natural ingredients, Cadiveu Professional, an eco-friendly Brazilian hair care brand, recently launched in the U.S. Now available at salons nationwide, Cadiveu’s Plástica dos Fios, also known as Hair Plastic Surgery, is a more gentle professional hair treatment for all hair types that makes hair smooth, straight and frizz-free for up to three months. Cadiveu also offers a Hair Plastic Surgery express treatment, which keeps hair smooth and shiny for up to six weeks.

Cadiveu works with internationally-recognized top stylists, including Rocco Barbetto, a sought-after stylist and expert colorist to the stars, known for his celebrity clientele. He brilliantly transformed my hair from frizz-city to fabulous. Thanks, Rocco!

According to Cadiveu reps, the brand has expanded to New York, Texas, Pennsylvania and California, with more locations in the works.

About Hair Plastic Surgery

What is Plástica dos Fios (Hair Plastic Surgery)?

Hair Plastic Surgery is a smoothing hair treatment for those seeking frizz-free, shiny, manageable hair. The combination of açaí oil and arginine promote deep hydration and nutrition giving strength to the hair. Gentle yet effective, the acidic PH solution combines with flat iron heat to infuse the hair with straightening active ingredients and realign the cuticle. This process reduces frizz while adding nutrients to the hair resulting in ultra-soft, shiny, healthy hair.

What is the price range for Hair Plastic Surgery?

This all depends on the caliber of salon and type of treatment. Hair Plastic Surgery has two treatment options: The full service treatment to straighten and smooth the hair ranges from $150 – $500, and the express treatment to eliminate frizz and protect the hair, which ranges from $100 – $250.

Where is the professional treatment available?

Salons nationwide. For more information, call (212) 696-0305 or stay updated via Cadiveu’s Facebook page at

How can I prolong the effects of Hair Plastic Surgery?

To prolong the life of your Hair Plastic Surgery treatment, Cadiveu Professional offers Hair Plastic Surgery products that can be used at home. Home care and professional products may be found at

Home Care Smoothing Shampoo: Prolong the smoothing effect of your treatment with our daily-use shampoo. Our Paraben-free, gentle cleansing formula is enriched with antioxidant-rich Açai and Arginine to nourish, smooth, and reduce frizz. Hair is left silky and shiny. ($20.00 retail price)

Home Care Smoothing Conditioner: Prolong the smoothing effect of your treatment with our daily-use conditioner. Our Paraben-Free formula is enriched with antioxidant-rich Açai and Arginine to provide deep hydration and nourishment to the hair, leaving the hair smooth, tamed, and frizz-free. ($20.00 retail price)

Home Care Instant Reconstruction Mask: Give your hair an instant deep-nourishing treatment at home with our antioxidant-rich Açai and Arginine formulation. Used once a week, hair is extremely soft. ($24.00 retail price)

Home Care Primer: Prepare your hair for styling with our innovative, multi-benefit formula. Our 5-in-One Primer provides your hair with thermal protection, restores the hair fiber, prevents breakage and frizz, and prolongs the smoothing effect of your treatment. ($15.00 retail price)