Walgreens, the largest drugstore chain in the U.S., has partnered with the new Challenged app to launch a 30-day video contest that will give users the chance to win best-selling products from CIRCA Beauty and None Creme Colour Prevails.
To participate, individuals can use the Challenged app to submit a 12-second video showing off their best summer beauty tip using either CIRCA Beauty or Nonie Creme Colour Prevails products available exclusively at Walgreens.
Videos submitted will be judged based on the criteria below:
- Use of CIRCA and/or Colour Prevails items as primary component of the look (requirement of contest)
- Clear steps to achieve the look
- Summer-relevant look
The top three viewed videos will be judged by Lauria Locsmondy, beauty expert and member of the Walgreens Social and Content creative team. The winner will receive an assortment of best-selling beauty products by CIRCA Beauty and Colour Prevails.
The video challenge will run from June 9 through July 8 with the official Walgreens beauty challenge hashtag: #BeautyChallengeContest
Currently available for iOS, Challenged is available for free in the iTunes App Store. For more information, visit www.challengedapp.com.